The first screen student sees after login the platform, where he can see what kind of job offers he got based on the preferences and schedule he filled.
He can choose to filter it more, and discover opportunities, and get some more information about them.
Introduction
inStudenta is a marketplace who connect employers with students to instant jobs with a predetermined period (hours or days), based on the student schedule and preferences, without any commitment from any side for continues work together.
The Idea
Section 1
What do I see here?
First, we will define the pain or problem we found in a specific segmentation.
Second, we will describe our potential solution or solutions for that problem.
Last, we will hypothesize about how we think our solution will solve the segment pain or problem:
User Segmentation
The segment for this project is students during their first-degree education period.
The Pain
Based on research and 1-on-1 interviews with students, the most significant pain many students face is financial.
The problem is lack of money since they are not working, because of the following reasons:
* They do not have time to commit to one full/part-time job.
* Not enough student job offerings.
* A dynamic schedule that changes from time to time.
The Solution
The solution is a marketplace who connect employers with students to jobs with a predetermined period (hours or days), without any commitment from any side for continues work together.
It can be instantly for employers who need a bartender immediately because their employee just got sick and he does not have a replacement or to a more degree-related job, such as research in lab assistant.
The students can connect their calendar with the platform, and set their preferences (hours, max distance, etc.) upfront so that the system will show them only relevant job offers to their time and preferences.
Hypothesis
I Believe that first-degree students in Israel have a problem to get a job and work on their tight schedule.
If they had immediate job opportunities that fit their schedule, it would help them to work more and earn more money.
Market Research
Section 1
What do I see here?
Under this section, we will research the potential market for our solutions based on the segmentation for which we have solved the problem or pain.
We will use two tools from the product and market research worlds:
1. Market size analysis: Evaluate our potential market size and frame it into three main phases:
- TAM or Total Available Market is the total market demand for a product or service.
- SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach.
- SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.
2. Competitors landscape: Research for possible competitors, list them and show the fundamental differences between our solution and the competitors, so we can understand how our solution fits the problem or pain more efficiently.
Market size analysis
TAM
195,000
All first-degree students in Israel
SAM
96,000
All first-degree students in central area of Israel
SOM
61,000
All first-degree students in Tel-Aviv
Competitors Landscape
Competitors
Key Differentiation
Standard job search website
Alljobs
Drushim
Jobcity
Jobmaster
Relevant for regular job, search, really crowded, not many student dynamic options
Social
Facebook groups
Facebook pages
Whatsapp group
Not easy to use, Not based on your preferences
Instant jobs apps
Xtras
Not for students, mostly for jobs in the food & drinks industry
Niche websites
Pakash
Small part of bigger website for broad purposes, not easy to use
HR Agencies
Manpower
Ortal
Relevant for regular job search, not many student dynamic options
Temporary job boards
Avodazmanit
not specifically for students, temporary jobs for the long-term
University boards/forums
Local
Most Universities do not have it, not so many options, not connected with employers of non-related university activity
The User
Section 1
What do I see here?
It is time to better define our target users with a tool called ‘User Persona.’
We will animate the users, give them a form and figure and specify needs based on our segmentation.
This technique helps to fine-tune our solution to an actual user.
User Segmentation
The segment for this project is students during their first-degree education period.
User Persona
Ariel the student
“Being a student is fun!”
Bio
Hi! I am Ariel, a student who lives in Givatayym, most of my time is dedicated to university classes, homework, and preparation for exams.
In my free time, I love to spend time with my friends and have fun (at home or go out).
Age: 23-29
Occupation: First-degree student
Family: Single
Location: Givatayym, Israel
Social
Modest
Dynamic
Goals
- Pass the exams and do the homework and get a degree.
- Have enough money to live properly during his 3-4 years of first-degree education
Frustrations
- Don’t have time to commit a full-time/half-time job (tight schedule).
- Hard to find jobs that fit his dynamic schedule.
Motivations
Preferred Channels
Business
Section 1
What do I see here?
Now that we have decided about the product, and whom it will serve, it is essential to check the business-side from any aspect.
For the purpose we will use a great tool called ‘Lean Business Model Canvas,’ we will inspect all business concerns to make sure we can generate profit from our product by evaluating the resources needed to build the solution, acquire new users and where, what are the revenue streams, etc.
Lean business model canvas
ProblemStudents have lack of money because:
They don’t have time to commit to one full/part-time job.
There isn’t enough job offering that fits their schedule
They have dynamic schedule that changes from time to time
|
SolutionJob offer Marketplace who connect students with employers to instant jobs without commitment
Show relevant job offers to students by notifications (email or mobile) based on their schedule and preferences
Show relevant job offers when searching within the app/web app
|
Unique Value PropositionGet instant job offers that fit your dynamic schedule and preferences as a student
|
Unfair AdvantageGreat marketing Skills
Connection to active students
|
Customer SegmentFirst-grade students in Israel
|
|---|---|---|---|---|
Key Metricshow many students of students signed worked at least once
Avg percentage of free schedule filled
Average of jobs done per student
Average salary per student
|
ChannelsUniversities partnership
Communities in specific areas where there are students
Targeted PR
PPC
Students referral program
|
|||
Cost Structure2 x Developers
1 x Designer
1 x Biz Dev
Marketing cost
2 x Co-founders Salary
|
Revenue StreamCommission out of student job
Partnerships with HR agencies
|
|||
Design
Section 1
What do I see here?
Once we have gathered information about our idea, it time to bring it life and to visualize it.
We will decide regarding the design of our product and choose the general overlook that our users will first encounter.
Creating an initial design helps us see and feel what it will be like, and therefore is vital to the process.
Get a Job
Post a Job Screen
The employer can see his active job offers, edit them and invite new students to his job offers.
See a Job
When the student is clicking on the job card, he gets a screen with more detailed information about the job opportunity, to understand better if it fits his will and preferences.
This is also the screen where he applies for the job.
This is also the screen where he applies for the job.
Job Filter
Filter the jobs search results, when the student wants to be more specific in a particular search for a job, it can be because of change of a plan ore just for discovery.
Set Schedule
Here the student chooses his unavailable time frames during the week, based on his classes schedule or other preferences (i.e., time to get ready for a test).
The student clicks on the cell of the blocked time, and it fills it with color than the platform know which jobs to offer him.
The student makes it once, and then change it based on his dynamic periods.
The student clicks on the cell of the blocked time, and it fills it with color than the platform know which jobs to offer him.
The student makes it once, and then change it based on his dynamic periods.
Job Preferences
One of the most critical screens of the app, here the student choose his preferences about the kind of the jobs he wants and can work at.
Find Employees
Where the employer can find potential students to his jobs, based on the job offer, he already posted.
he can click on the student and see his profile, and then invite him to one of his jobs that fits the student preferences, and also send him a message.
he can click on the student and see his profile, and then invite him to one of his jobs that fits the student preferences, and also send him a message.
See profile
The profile view of the potential student for the job (seen by the employer).
Get some info about the personality of the student, what his experience and what his history with the platform so the employer can get some sense of trust.
Get some info about the personality of the student, what his experience and what his history with the platform so the employer can get some sense of trust.
Post a new job
Where the employer adds a job offer to the platform, fill all the details needed to find the right applicants.
Prototype
Section 1
What do I see here?
The design is ready! It is time to take the design screens and put it together into a live working prototype that can demonstrate the flow of our solution.
Try and interact with the product as much as possible to reveal any flaws that may need attending and to get a better idea of how it works.
