Introduction
Challenge of taking ideas and turning them into real live prototypes through 6 simple steps that are based on product management tools, methodologies, and frameworks in 10 days.
10daysProduct is actually the first evolution of Product Voyager (the website you are at now)
The Idea
Section 1
What do I see here?
First, we will define the pain or problem we found in a specific segmentation.
Second, we will describe our potential solution or solutions for that problem.
Last, we will hypothesize about how we think our solution will solve the segment pain or problem:
User Segmentation
Liran Gabai, is an entrepreneur, and a product manager.
The Pain
Liran is an entrepreneur and a product manager who search to expand his knowledge and experience as a product manager.
The problem is that he did not find practical methods to “practice product management,” most of the solutions are more high-level and informative than hands-on, or require establishing a real business or working in one to improve his product skills.
The Solution
Creating a challenge of taking ideas and turning them into real live prototypes through 6 simple steps that are based on product management tools, methodologies, and framework: idea, market research, segment, business, design, and live prototype.
The challenge is to take an idea and take him through all of the steps in 10 days and share it with the world on a website, so everybody could see the idea and learn from it.
The challenge to bring an idea to life every ten days will motivate Liran to continue practicing the product management methodologies and become a better product manager.
Hypothesis
I Believe that a product manager, that wants to improve his experience has a problem with finding practical and accessible ways to practice in product management.
If he had a way of taking ideas through product management processes, it would help him to gain more experience and become a better product manager.
Market Research
Section 1
What do I see here?
Under this section, we will research the potential market for our solutions based on the segmentation for which we have solved the problem or pain.
We will use two tools from the product and market research worlds:
1. Market size analysis: Evaluate our potential market size and frame it into three main phases:
- TAM or Total Available Market is the total market demand for a product or service.
- SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach.
- SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.
2. Competitors landscape: Research for possible competitors, list them and show the fundamental differences between our solution and the competitors, so we can understand how our solution fits the problem or pain more efficiently.
Market size analysis
TAM
1
Liran Gabai
SAM
1
Liran Gabai
SOM
1
Liran Gabai
It is important to notice that all of the “competitors” below are not real competitors, they are necessary and helpful resources to learn the product management fundamentals, and they are not replaceable for anything, so keep doing them!
The “problem” with most of them, is that they intend to educate and in the best case scenario, they give you practical tools to use, but they are not a replacement for real hands-on experience.
Competitors Landscape
Elevation academy
Technion
Starvision
Udemy
YouTube
Blogs
Niche websites
Facebook groups
Meetups
Personal meeting with product managers
The User
Section 1
What do I see here?
It is time to better define our target users with a tool called ‘User Persona.’
We will animate the users, give them a form and figure and specify needs based on our segmentation.
This technique helps to fine-tune our solution to an actual user.
User Segmentation
Liran Gabai, an entrepreneur, and a product manager.
User Persona
Liran Gabai
“I love great products”
Bio
Hi there! I am Liran; For the last ten years, I have been an entrepreneur and a product manager.
I have experience in business, design, marketing, and front-end development.
My passion is creating meaningful, user-friendly products and developing them using efficient and high-performance marketing strategies.
Age: 28
Occupation: Entrepreneur, Product Manager & Internet marketer
Family: In a relationship
Location: Udim, Israel
Goals
- Become a great product manager
- Exercise product management processes and methodologies
- Get practical experience in the product management world
Frustrations
- It is hard to find good ways to practice product management processes and methodologies
- There are not enough practical online training solutions in product management
Motivations
Preferred Channels
Business
Section 1
What do I see here?
Now that we have decided about the product, and whom it will serve, it is essential to check the business-side from any aspect.
For the purpose we will use a great tool called ‘Lean Business Model Canvas,’ we will inspect all business concerns to make sure we can generate profit from our product by evaluating the resources needed to build the solution, acquire new users and where, what are the revenue streams, etc.
Lean business model canvas
ProblemAs a product manager, Liran does not have practical ways to actually “practice product management,” so it is hard for him to improve his experience.
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SolutionTake an idea and turn it into a product in 10 days, through 6 steps that involved with product management methodologies and tools, and share it with the world through a destination website.
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Unique Value PropositionTurn an idea into product in 10 days
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Unfair AdvantageExtensive experience in most of the required skills: Business, design, marketing, technology.
Online business that is allowing time and resources to put in the project
Vision and ambitious to get better.
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Customer SegmentLiran Gabai
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Key MetricsHow many projects done in 10 days
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ChannelsFacebook groups
Friends
Colleagues
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Cost Structure1 x Product Manager
1 x Hosting
Several tools
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Revenue StreamPractical experience
Joy
Good words?
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Design
Section 1
What do I see here?
Once we have gathered information about our idea, it time to bring it life and to visualize it.
We will decide regarding the design of our product and choose the general overlook that our users will first encounter.
Creating an initial design helps us see and feel what it will be like, and therefore is vital to the process.
Homepage
Products
Product Page
Prototype
Section 1
What do I see here?
The design is ready! It is time to take the design screens and put it together into a live working prototype that can demonstrate the flow of our solution.
Try and interact with the product as much as possible to reveal any flaws that may need attending and to get a better idea of how it works.
