Introduction
PredictAds is a marketing tool that analyzes ads creatives, rank them and suggests the best ads creatives combination to run in marketing campaigns before upload it.
The Idea
Section 1
What do I see here?
First, we will define the pain or problem we found in a specific segmentation.
Second, we will describe our potential solution or solutions for that problem.
Last, we will hypothesize about how we think our solution will solve the segment pain or problem:
User Segmentation
Digital marketers who run campaigns on Facebook, Google and native ads.
The Pain
Digital marketers cannot predict how successful the creative (image and text) of their ads will be in their marketing campaigns in ad networks (such as Facebook/Instagram, AdWords, Native advertising and more).
As a result, they put many resources to analyze which ads are working:
- Time – they need to wait until they got enough data from their marketing campaigns to analyze the performance of the ads creative, and choose what to use, or an idea of what kinds of ads they will use next.
- Money – advertising costs can be enormous, and a lot of the budget is going over eliminate advertisements which do not work well.
- Uncertainty – Before the process of uploading ads, they do not have an idea if their material is good enough when creating a new campaign or optimize an existing one.
The Solution
PredictAds is a marketing tool that analyzes ads creatives, rank them and suggests the best ads creatives combination to run in marketing campaigns before upload it.
The rank is continuously evolving and gets more accurate and based on three core factors:
- Database – a massive database of over 5M ads and 300K marketing campaigns performance results over more than 300 different type of segments and industries.
- Popularity insights engine which analyzes what ads are on the ad networks is trending and popular right now.
- Image and text recognition algorithm that examines the ad creatives based on behavioral psychology methods like a call to action words, colors influence, feelings and more.
The tool is also synced with advertising accounts, and track the suggested creatives performance, so besides recommendations, you get insights about how they are performing compared to the suggestions
Hypothesis
I Believe that digital marketers who run marketing campaigns in Facebook, Google, Instagram and native ads have a problem with choosing ad creatives as they cannot evaluate how good the ads are before they have performance data.
If they had a tool that will predict how good their ads creative before they have uploaded the campaign, it would help them to save money, resources and time on digital marketing campaigns.
Market Research
Section 1
What do I see here?
Under this section, we will research the potential market for our solutions based on the segmentation for which we have solved the problem or pain.
We will use two tools from the product and market research worlds:
1. Market size analysis: Evaluate our potential market size and frame it into three main phases:
- TAM or Total Available Market is the total market demand for a product or service.
- SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach.
- SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.
2. Competitors landscape: Research for possible competitors, list them and show the fundamental differences between our solution and the competitors, so we can understand how our solution fits the problem or pain more efficiently.
Market size analysis
TAM
8.4M
Digital marketers using Facebook, Google and native ads
SAM
3.8M
50% of Digital marketers using Facebook and Google
SOM
2.5M
Digital marketers using Facebook.
Based on research, Facebook have 5M Advertisers (2017), and Google have more than 4M (2016), Instagram (Under Facebook) have 2M advertisers. Therefore, there are 11M Advertisers using Facebook ads and Google AdWords.
Google and Facebook control around 70% of the digital marketing ads revenue, so under rough estimation native ads have around 1M advertisers. Therefore, we have a total of 12M advertisers.
Assume that lot of advertisers are using cross platforms, we can estimate that around 30% out of the advertisers are the same which leave us with 8.4M advertisers (TAM = 70% of 12M).
As an estimation, we will mark our SAM as 50% of digital marketers using Facebook ads and Google AdWords. (3.8M).
Moreover, we will mark our SOM as 50% of digital marketers using Facebook ads (2.5M).
resources
http://www.businessinsider.com/facebook-adds-a-million-advertisers-in-7-months-2017-4
https://expandedramblings.com/index.php/google-advertising-statistics/
http://www.businessinsider.com/macquarie-research-facebook-google-and-twitter-number-of-advertisers-2015-2
http://adage.com/article/special-report-advertising-week/instagram-kills-kindness-2-million-advertisers/310611/
Competitors Landscape
ReFUEL4 ad analyzer
Whatrunswhere
Adbeat
Native Ad Buzz
Poweradspy
Adfox
Similarweb
Comscore
SemRush
Ahrefs
The User
Section 1
What do I see here?
It is time to better define our target users with a tool called ‘User Persona.’
We will animate the users, give them a form and figure and specify needs based on our segmentation.
This technique helps to fine-tune our solution to an actual user.
User Segmentation
Digital marketers who run campaigns on Facebook, Google and native ads.
User Persona
Internet Neil
“Work in what you want, from everywhere you want”
Bio
Hi! My name is Neil. I am an entrepreneur for the last four years; I have two online stores of fashion, I used to work as an internet marketer in a digital marketing agency.
I love to work on my schedule, have free time to spend with girlfriend and my friends, work from extraordinary places with my laptop, love traveling
Age: 21-35
Occupation: Entrepreneur, Internet marketer Family: Single
Location: London, United Kingdom.
Goals
- Make as much money as possible using digital marketing campaigns
- Create campaigns and ad’s creative fast as possible
- Find new opportunities in the internet marketing world
- “Earn” free time as possible during the day
- Work from any place without being attached to a specific location.
Frustrations
- Time spent on waiting for campaigns result and analyze ad’s creative performance, as lack of ability to predict how the ad’s creative will work before uploading the campaigns.
- Money waste on ads creative that does not perform well.
- Spend resources on creating ad’s creative without understanding how it will perform.
Motivations
Preferred Channels
Business
Section 1
What do I see here?
Now that we have decided about the product, and whom it will serve, it is essential to check the business-side from any aspect.
For the purpose we will use a great tool called ‘Lean Business Model Canvas,’ we will inspect all business concerns to make sure we can generate profit from our product by evaluating the resources needed to build the solution, acquire new users and where, what are the revenue streams, etc.
Lean business model canvas
ProblemDigital marketers spend a lot of time, money and resources on test ad’s creative as they cannot predict what will work better before uploading the campaigns.
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SolutionA simple, yet powerful tool that receives your ad’s creative (image, texts, and headlines) and the desired segment as an input, rank the creatives and suggests you the best combination of ads based on a database of performance campaigns, competitor ads analysis and an advanced algorithm that use many factors.
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Unique Value PropositionChoose the right creatives for your digital campaigns by getting pre-insights about how your ad creatives will perform in no-time – before upload it to a campaign.
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Unfair AdvantageAn established digital marketing agency with vast knowledge about how digital marketing performance works
Massive database of over 5M ad’s creative performance.
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Customer SegmentDigital marketers who run campaigns on Facebook, Google and native ads (self/employed)
Potential: Online shop owners, Small business, Designers, etc.
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Key MetricsHow many ads tested
How accurate the ads compared to suggestion
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ChannelsIntegrations
Partnerships
PPC
PR
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Cost Structure2 x Developers
1 x Designer
2 x Co-founder Salary
1 x Big data infrastructure
1 x Big data analyst
1 x Algorithm expert
Bizdev expenses
Marketing expenses
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Revenue StreamMonthly/yearly subscription model
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Design
Section 1
What do I see here?
Once we have gathered information about our idea, it time to bring it life and to visualize it.
We will decide regarding the design of our product and choose the general overlook that our users will first encounter.
Creating an initial design helps us see and feel what it will be like, and therefore is vital to the process.
Dashboard
Campaigns
Also, go to see the creative results of the campaign or delete it from the tool.
Campaign Creatives
New Campaign Settings
New Campaign Creatives
New Campaign Audience
New Campaign Results
Export Creatives
Prototype
Section 1
What do I see here?
The design is ready! It is time to take the design screens and put it together into a live working prototype that can demonstrate the flow of our solution.
Try and interact with the product as much as possible to reveal any flaws that may need attending and to get a better idea of how it works.
